Shop The Look: Mahira’s Outfit From Our Anniversary Cover
By We sourced chic, one of a kind pieces from Mahira’s own closet for our Fifth Anniversary Cover Shoot. Shoes, coats, ...
Breaking Free from Traditional Norms: Rivaj’s Biggest Rebranding Campaign
By Traditionally, women in Pakistan have adhered to societal norms and guidelines, but today's women are self-empowered, knowledgeable, and determined to ...
Ammara Khan’s Latest Suri Collection: Timeless Luxury Meets Vibrant Color
Ammara Khan has brought their exquisite Couture DNA to their latest Luxury Festive Offering, SURI. Each of the 7 designs ...
Shop The Look: Sanam Saeed
Confident, composed and fearless - Sanam Saeed’s charisma is hard to ignore. The Cake superstar is known widely for her ...
VIDEO: Re-Creating Mahira Khan’s Look From Morey Saiyan With Adnan Ansari
By Did you fall in love with Mahira Khan’s makeup look during Morey Saiyan like we did? Lucky for you, we ...
5 Reasons Why We Love Sajal Aly
By Sajal Aly is beautiful, multi-talented and has an extremely fun loving and caring personality! There are so many reasons to ...
7 Looks Bina Khan And Imaan Madani Slayed Together
The Pakistani beauty industry has always been prosperous, but Bina Khan has managed to give it something else: Imaan Madani. ...
The Perfume Mahira Khan Swears By
You’ve probably never seen Mahira Khan looking anything other than radiant and beautiful. Her beauty philosophy is to keep things understated, ...
VIDEO: Sana Ansari’s Reveals Her Secret DIY Mask
Popular blogger and lawyer, Sana Ansari, is known for her impeccable taste in fashion and her glowing skin! So we ...
5 Chic Ways To Rock A Bob Haircut ft. Eman Suleman
By The rising temperatures influence our fashion and beauty choices more than we realise. It’s probably the only reason why style-stars ...
7 Makeup Looks By Your Favourite Celebrities To Inspire You This Summer
Every trainer has their gym, and every model has her runway. Makeup gurus? The world is out oyster - we ...
How Beauty Icons Would Look If They Fit Modern Beauty Standards
The way we use social media doesn't seem to be changing any time soon, and the toxic habits we had ...
8 Pakistani Celebrities That Will Inspire You To Go Makeup Free
We all love to dress up and feel beautiful, but what everyone seems to forget in the process is that ...
5 Steps To Master Alishay Adnan’s No Makeup Look
[vc_video link="https://www.youtube.com/watch?v=vZLjSWNawIE" align="center"] Let’s be real, no makeup-makeup isn’t a passing trend. It’s here to stay and for good reason too ...
8 Salons Loved By Pakistan’s Biggest Stars
There’s no denying our celebrities know how to look like a million dollars, day in and day out. But even they ...
Mahira Khan Reveals Her Secret DIY Mask
By [vc_video link="https://www.youtube.com/watch?v=WwwpgU7XWBw" align="center"] As a young girl my mother had this strange thing against makeup (still does). So while all my ...
13 Famous Pakistani Women and Their Favourite Perfumes
Possibly the most personal and intimate of all beauty products, the special scent a woman wears speaks volumes about her ...
6 Celebrity Makeovers That Prove Short Hair Is Here To Stay
Looking for some fresh hairstyle inspiration for the season? Who better to give you fashion and beauty advice then our ...